Archive for the ‘links’ Category
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Formed by Epoch Films and Kirt Gunn Associates, the company is “dedicated to creating programming and entertainment sponsored by brands.” It’s almost a return to the “brought-to-you-by” model of early television where content was king, and advertisers just paid the bills. Almost. They do work for brands after all, so what they create is essentially branded serial content, but at a higher quality. Actual professional writers, directors and producers are at the helm, rather than marketing interns with a Flip video camera.
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a follw up on Uniqlo experiential marketing event in NYC.
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Hillary Clinton plans to accept the job of secretary of state offered by Barack Obama, who is reaching out to former rivals to build a broad coalition administration, the Guardian has learned.
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Jerry Yang, who, as chief executive of Yahoo, resisted a takeover bid from Microsoft only to later ask that merger talks resume, said he was stepping down.
In a memorandum sent to the company’s staff Monday evening, Mr. Yang, 40, said he would hold the post until the board names his successor, a process he said he would participate in. The Yahoo co-founder said he would then return to his previous job as “chief Yahoo,” a corporate strategy role, and would remain on the board.
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Quarter Pounder menu of two McDonald’s locations in Shibuya and nearby Omotesando being totally converted to “Quarter Pounder” shops.
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Jibun Ginko is the fifth internet bank in Japan, and the first to take full advantage of the full range of the advanced features of mobile phones in Japan. Users can send and receive payments 24 hours a day, 365 days a year through mobile phones from the three major providers, the internet , or by telephone. Future services will include applying for credit card loans, depositing foreign currencies, and purchasing financial products.
Users with au handsets have a wider range of possibilities, such as sending funds to other au users using only the recipient’s mobile phone number, paying for online auctions, and purchasing electronic money credits.
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On November 5th, a launch campaign began in Tokyo, with two McDonald’s locations in Shibuya and nearby Omotesando being totally converted to “Quarter Pounder” shops. The restaurants offer only two choices on the menu: a Quarter Pounder set for 500 yen, and a Double Quarter Pounder set for 600 yen. The interiors are minimal black, and feature Le Corbusier sofas. Interestingly enough, there is no discernable connection to McDonald’s. No golden arches, no yellow, no Ronald. Japanese consumers are not likely to know exactly what a pound is, or a quarter for that matter, but no clues are offered on the ultra-minimal Quarter Pounder website.
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A new study details how spammers – the bane of our email inboxes – still make pots of money, despite only receiving a response to one in every 12,500,000 emails they spam out.
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McDonalds recently launched a campaign to bring the quarter pounder burger to Japan, which includes the converting of two of their locations in Tokyo into exclusive Quarter Pounder shops, but in an interesting move they are positioned under a completely new identity and as such are missing the McDonalds brand.
you gotta love that. I'm working on a project on typicality, attitudes and loyalty and that was totally what i was looking for!
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Inequity aversion (IA) is the preference for fairness and resistance to inequitable outcomes.[1] The social sciences that study inequity aversion in humans include sociology, economics, and psychology, while it is studied in non-humans in anthropology. Inequity aversion is one type of social preferences.
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The Seinfeld/Gates ads had more adjectives in them, while comments in PC ads had more nouns, suggesting a more emotional response to Seinfeld/Gates ads.
wtf??
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TO TRANSLATE
Emotion vending machine se présente comme un distributeur de boissons grâce auquel l’utilisateur peut choisir un ensemble d’émotions présentées sous la forme de cartes dynamiques réactualisées en temps réel à partir des données du web. Il sélectionne trois émotions au sein d’une liste qui en compte neuf telles que « peur », « joie » ou « extase », avant de valider son choix. La machine, élaborée autour d’une application qui exploite un moteur de recherche, scrute alors le réseau mondial avant d’afficher le résultat sous la forme de mots, représentant les émotions préalablement sélectionnées, qu’accompagnent des sons composés par Jean-Baptiste Barrière. Enfin, l’utilisateur se connecter via Bluetooth ou sa clé USB afin de charger le cocktail d’émotion audiovisuel qui est unique, puisque préparé en temps réel.
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An indicator based on the theory that a consumer turns to less expensive indulgences, such as lipstick, when she (or he) feels less than confident about the future. Therefore, lipstick sales tend to increase during times of economic uncertainty or a recession.
It's like the skirt lenght indicator
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One of the most prolific and touringest hip hop bands in the world, the Roots are calling an end to their touring career as of March next year. The decision was made to accommodate for their new night as Jimmy Fallon's house band when he takes over from Conan O'Brien as host of Late Night.
– I'm sad, I never saw them on stage, I'll def try to do date before march…
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My current work, The Pink and Blue Projects are the topic of my thesis. This project explores the trends in cultural preferences and the differences in the tastes of children (and their parents) from diverse cultures, ethnic groups as well as gender socialization and identity. The work also raises other issues, such as the relationship between gender and consumerism, urbanization, the globalization of consumerism and the new capitalism.
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The reason, Mr. Gross said is that “angry yuppies who’ve hugely benefited from President Bush’s tax cuts…have become so outraged and alienated by the incompetence, crass social conservatism, and repeated insults to the nation’s intelligence of the Bush-era Republican Party that they’re voting with their hearts and heads instead of their wallets.”
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For the first time, the weekly Democratic address has been released as a web video. It will also continue to air on the radio.
President-elect Obama plans to to publish these weekly updates through the Transition and then from the White House.
I think it's a great idea to adress the population once a week in a youtube format. way to go!
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Kei cars (or 軽い自動車) are so compact they make the Mini look gargantuan, and you find them everywhere in the Japanese capital. They trace their roots to the microcars of the post-war era, a time when resources were scarce and money was tight. And though they harken to the past, they also hint at the future. The big Japanese automakers have been building Kei cars for years (and Toyota may bring one to America), and as the struggling auto industry finally realizes fuel economy and low emissions are important, it's learning that small is the next big thing.
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Tiny tiny tiny cars
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I absolutely love Scion and this Kei car addition to their line is just great.
Looks like Toyota is bringing the 56-mpg iQ microcar to America after all, but it's slapping a Scion badge on it first.
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AUSTRALIA'S mandatory net filter is being primed to block 10,000 websites as part of a blacklist of unspecified "unwanted content".
… i'm afraid that, mostly for economic purposes, we might see that kind of thing more often now. think of how easier it would be to block torrent sites and other sites through that kind of web filter for example, than to try change people behavior by suing them…
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Coz everybody loves the first Star Wars..
These are early storyboards from Star Wars, some from even before the Falcon was changed to its current design. I took them from Hyperspace's Insider supplement, where they weren't being given quite the attention they deserve for their relative rarity (in fact, starwars.com seems to lose relevance and usefulness with each redesign).
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I didn't know human life began in such hapiness in christianity. Peace Lord.
According to Genesis, Cain and Abel were the first and second sons of Adam and Eve, born after the Fall of Man. Their story is told in Genesis,the Qur'an at and Moses. In all versions, Cain, a farmer, commits the first murder by killing his brother Abel, a shepherd, after God rejects Cain's sacrifice but accepts Abel's.
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I love Agent Provocateur
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This morning, New Yorkers are being offered free copies of the New York Times–which happen to be fake. One reader tells us, "After taking it I realized that the date was 7/4/09, and the headline read 'Iraq War Over'. It's full of fake articles, fake ads (even a Dr Zizmor 'Clean up the mess in the Iraq' ad), and a clever twist on the Times' slogan reading 'All the news we hope to print.'"
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In honor of the 10th Anniversary of the Smart Car, Hermes has issued a stunning designer series to coincide with the anniversary celebration, the Fortwo édition Toile Smart Car.
With the signature Hermes orange appointments of leather, it’s refreshing to see something often criticized as too pedestrian as eco-chic. 10 additional colors are available (the lime is kind of attractive), all of which come fitted with Hermès leather-covered steering wheels and gear levers.
A regular (maybe not so chic) Smart Car retails for around $12,000, but this special edition will go for about $48,000.
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It's known as the McDonald's theory of war, but has nothing to do with hand-to-hand combat over a bacon and egg McMuffin. No country with a McDonald's outlet, the theory contends, has ever gone to war with another.
The logic is thus: countries with middle classes large enough to sustain a McDonald's have reached a level of prosperity and global integration that makes warmongering risky and unpalatable to its people.
The Russia-Georgia conflict has finally blown this theory out of the water.
Thomas Friedman, who invented the theory in 1996, said people in McDonald's countries "don't like to fight wars. They like to wait in line for burgers."
The Caucasus conflict shows it's quite possible to do both.
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Simply put, bubbles are how new commercial infrastructure gets built in this country. In the 1840s and 1850s, European governments slowly strung up telegraphs from large city to large city. But in the United States, bubble-drunk entrepreneurs rampaged throughout the countryside, stringing up competing and often redundant wires way ahead of demand. Most went bankrupt. In the 1880s, vast competing, and often redundant, rail networks were built way ahead of demand. By 1894 about a quarter of the rails were in bankruptcy. The 1990s saw an orgy of commercial infrastructure built for the Internet. We all know how that ended.
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We've found that certain search terms are good indicators of flu activity. Google Flu Trends uses aggregated Google search data to estimate flu activity in your state up to two weeks faster than traditional systems.
We have found a close relationship between how many people search for flu-related topics and how many people actually have flu symptoms. Of course, not every person who searches for "flu" is actually sick, but a pattern emerges when all the flu-related search queries from each state and region are added together. We compared our query counts with data from a surveillance system managed by the U.S. Centers for Disease Control and Prevention (CDC) and discovered that some search queries tend to be popular exactly when flu season is happening. By counting how often we see these search queries, we can estimate how much flu is circulating in various regions of the United States.
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Luxury consumer confidence, as measured by Unity Marketing’s Luxury Consumption Index (LCI), continued its downward trajectory in the third quarter 2008, dropping 10.7 points to reach a historic low of 40.3 points, reports Retailer Daily.
That’s the lowest level since Unity started measuring affluent consumer confidence at the end of 2003
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that's so filled out it's a: completely useless b: i really hope u have a fast CPU.
but still fun..
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Mama Shelter is in my opinion the new W, budget style.
"After 7 years of work and reflexion, Mama Shelter (built with the help of Philipe Strack), is offering 172 rooms from 79 euros per night. They all offered a coffee machine, a micro wave and a 24 iMac. The design is GREAT and i LOVE the idea
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YouTube, the largest video-sharing website, will show full-length television shows and films from Metro-Goldwyn-Mayer's archives in its latest step to boost advertising revenue by adding professional programing, the company told Reuters on Sunday.
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Lindstrom wants to reinvent subliminal advertising for the 21st century, finding new ways to bend the unconscious to the corporate will. The fancy name for this approach is neuromarketing, and he argues that the endeavor is entirely benevolent, just another tool to help us "better understand ourselves — our wants, our drives and our motivations."
From myself and I: Martin Lindstrom is well known for his book on experiential marketing: brand sense.
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China's government announced plans today for an estimated $585 billion in spending and stimulus measures to shore up its weakening economy and counter the effects of the global financial crisis.
Analysts welcomed the larger-than-expected stimulus package, which represents about one-sixth of China's overall annual economic output. They said the spending would help businesses, bolster demand for commodities and lift consumption — which would, in turn, give a boost to a world economy that is faltering.
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"MySpace’s self service display ad product, called MyAds, officially launched on October 12, less than a month ago.
Outsiders are estimating that MySpace revenues for the fiscal year ending June 2009 will reach $1 billion. It’s clear that MyAds will be a significant driver of revenue growth. 2008 revenue was estimated to $750 million."
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