I’ve been in surveys all day long and been thinking about inserting this question …
X. You are..
a: a man
b: a woman
c: a man your man could smell like
Author Archives: pierreyann
Old Spice Survey
August 12, 2010 – 12:10 am
Recent research on brand experience
June 18, 2010 – 10:35 pm
I recently gave at the Conférence Étudiante de Recherche en Gestion (CERG) a small talk about a paper I’m working on, tentatively titled “What an experience: brand stores and flagships as communication channels”. You’ll find my Prezi presentation here (in French only). Enjoy!
Your soundtrack for the weekend
May 14, 2010 – 9:10 pm
The Bamboos - On the Sly
Bully Blinders - Truck Stop Food
Broken Social Scene - Texico bitches
M.anifest - She lives
DJ Deckstream - Virtual Insanity
Food for thought: Want the cool kids? Hide your business!
April 22, 2010 – 9:23 pm
Rob Walker, in Buying In, tells us that clerks at the Supreme NYC store turned down clients that didn’t correspond to their idea of the acceptable (hear: hip) Supreme consumer. While that might sound a bit drastic, I think it is an excellent idea. Since your consumers create (or help [...]
My new mixtape is out!
April 20, 2010 – 1:28 am
Instant Classics PYSMIXTAPE APRIL 2010.
As usual, hit me up at whatever at pierreyann dot org if you’re interested!
Here’s the tracklist:
1 - Animate Objects - El Dorado
2 - Justis - Cocaine
3 - Mental Abstrato - A Primeira Audição É A Que Fica (Feat. Awon)
4 - Justice System - Summer in the City (Sunshine Blend)
5 - DJ [...]
Can you make a whole album out of one sample?
April 13, 2010 – 6:29 am
Well you can try …
The sample: The New Birth - You Don't Have to Be Alone
By order of preference:
810 - La La La
Soloplexus - Me Her
Rhymefest - Tell A Story
Red Hook Day - Shabazz the Disciple
Lil Wayne - Lalala
The Great Quebec Divide
April 10, 2010 – 4:52 am
I already hear my friends saying I should stick to marketing instead of talking politics. The thing is, the independence of Quebec, from my perspective, is (now) more of a cultural debate than a political one. In that sense, it is loosely knitted with my main domain of interest. I know most would agree.
When we’re [...]