My newest project, one that i've been waiting to do for years… a store that specializes in denim. Not gimmicky denim with fancy designs all over the back pockets. Denim made the way it used to be made many years ago, simple, durable, and naturally stylish. Come in for a denim schooling or some yoyo lessons.

"I’m in Tokyo for business and was invited out by the president of Iron Heart to take a tour of their newly opened shop. I think i was more excited to see the motorcycles than any other part of the store or jean repair facilities. The store is out in Hachioji City, but worth the trip.
We drank quite a few glass bottled Cokes, talked heavy denim, discussed further projects, picked up some finished pairs of sample jeans, and admired their collection of Iron Heart branded bikes.

It’s interesting to see that in Japan this brand is purely for guys on motorcycles yet outside of Japan it appeals to a very wide range of customer and has no limitations based on whether or not you ride a bike. These guys live and breathe motorcycles and it’s another interesting take on a classic American culture through the eyes of the Otaku Japanese."

Linda Carlsson (born July 6, 1982), better known by her stage name Miss Li, is a Swedish singer. She was born in Borlänge, but now lives in Stockholm. Her single "Don't Try To Fool Me" has been featured on the Showtime original series Weeds, as well as Grey's Anatomy. Her song "Bourgeois Shangri-La" from the album Dancing the Whole Way Home was used by Apple in the iPod Nano 5G television commercial. Her song "Oh Boy" was used in a 2010 Volvo advert.