"A quick study exploring the power language has on clickthrough rates.

During the past few months, I hav ebeen performing an experiment on this site.

At the bottom of most posts here, there’s a phrase with a link to my Twitter account. I had originally added this as an informational message, but it ended up being more effective than I expected. I started to wonder if I could increase the clickthrough rate even more by altering the way it was worded.

I'd been thinking about using commands instead of statements for guiding users through an interface, so I decided to test forceful phrasing. Each of the permutations I chose was randomly selected so that it was seen by 5,000 unique visitors to various articles on dustincurtis.com over the period of a couple hours in the afternoon (PST).

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A cult following is a group of fans devoted to a specific area of pop culture. These dedicated followings are usually relatively small, however they can also be quite large as evidenced by the movie The Rocky Horror Picture Show and often pertain to items that don't have broad mainstream appeal. Cult followings are prevalent in pop culture.

Cult followings most often develop around television shows, films, and books. However, comic books, video games, musician, fictional genres and writers also gain cult followings. Non-media items may also have what could be considered cult followings, for example the soft drink Tab.