Just because it's virgin. From R. Branson:

Who'd have thought 25 years ago that Virgin Atlantic would be the leading airline player it is today?

The inaugural flight, VS1 from Gatwick to Newark, New Jersey on 22nd June 1984, was a miracle in itself having been planned in just a few weeks.

Now, we use 38 aircraft to fly six million people a year to 30 destinations around the world.

Our 9,000 staff have built an airline that, after 25 years, is still red hot; an airline that focuses on being the best, not the biggest, and injects customer service and innovation into its daily philosophy.

We thank you for your support over our last 25 years and look forward to celebrating the next 25 with you on board soon.

Many of us have a fascination with graffiti art, and we sometimes even look over our shoulders to make sure no one’s watching when we scratch out our initials in a freshly laid slab of cement – or carve them into a wooden desk – or even scribble profanities across the stall door in a public restroom.

The creative minds working for Sharpie, the ultimate in permanent markers, have discovered a way to satiate our desires to deface public domain. Interactive e-cast billboards have been scattered around cities, which allow people to experience the rush of creating their own graffiti. Choose some colors, write a message and Sharpie makes it possible for anyone to leave his permanent mark on the side of the bus stop or the public phone or anywhere else billboard adverting may be experienced.

Scott Goodson on Godin last book: Tribes.

Godin asks: “What does it take to create a movement?" He delves into examples, technology, social factors, analyzes the opportunities that exist to create your own micromovement. “The answer, as you’ve probably guessed is that there’s a difference between telling people what to do an inciting a movement. The movement happens when people talk to one another, when ideas spread within the community, and most of all, when peer support leads people to do what they always knew was the right thing.”

Almost the only thing not worth admiring in this book is its title, which suggests an exclusive vs. inclusive group of introverted people belonging to a tribe of inward-looking people, a thesis that has nothing to do with Godin’s sophisticated narrative on the power of sparking cultural movements in today’s world.

Most companies look at what consumers create, co-create, and share with the world as some kind of free resource to be exploited in what ever way they can, but the winners in the future will be the companies that can create ecosystems in which all the participants are valued, rewarded, promoted, and empowered. Companies are going to increasingly have to treat their customers as contributers and stakeholders in their business, and the concept of where a company begins and ends will blur.

More on culture movements by Scott Goodson

Experience branding goes beyond the full extent of the brand experience, up and down along both the physical and information value chain and into the virtual world of Google and Facebook. It is not just a tagline and a few tough points. Many marketers are still seeing it with the old brand marketing mindset. There are plenty of opportunities for innovation along the brand experience spectrum, just need imagination.

Great presentation with a GOOD magazine feeling ….

Newly Revised Edition Created by Karl Fisch, and modified by Scott McLeod; Globalization & The Information Age. It was even adapted by Sony BMG at an executive meeting they held in Rome this year. Credits are also given to Scott McLeod, Jeff Brenman

Video gaming is now a bigger industry than DVDs, box office revenues, movie rentals, music or even books. Mario killed the Ringo Starr, but you probably didn’t even know it.

Well, once again, we’re here to help. Advertising Pawn presents another world-exclusive - and word-elusive - report from the Super Task Force United (STFU) commissioned by notorious advertising agency RDA International.