That's exactly what i thought when i read that news!

Apple last week said that after 2009, the corporation won't be attending Macworld Expo, the trade show that revolves around all things Apple. The message was essentially, "We're so big and popular that we don't need a trade show full of Apple-worshiping losers to advertise our products." That comes off as a little cocky, but hey — it's true. Apple's secret product campaign generates so much buzz, the corporation might as well slice Macworld from its budget. Heck, a Harvard professor estimated bloggers drummed up $400 million worth of free advertising on the iPhone. Yeesh.

I'm reading this and all i'm thinking about is Holt Renfrew rebranding 2 years back, with big bright pink bags..

"At Prada, customers have been asking clerks to put their goods in unmarked bags, so as not to broadcast their purchase of a pocketbook, or a cashmere sweater, that costs a month’s unemployment. If Santa has a sack, in 2008 it is probably a brown bag."

The cell-phone novel, or keitai shosetsu, is the first literary genre to emerge from the cellular age. For a new form, it is remarkably robust. Maho i-Land, which is the largest cell-phone-novel site, carries more than a million titles, most of them by amateurs writing under screen handles, and all available for free. According to the figures provided by the company, the site, which also offers templates for blogs and home pages, is visited three and a half billion times a month.

[...]

In December, 2006, “Eternal Dream” was published, at more than three hundred pages. The book distributor Tohan ranked “Eternal Dream” among the ten best-selling literary hardbacks for the first half of 2007. By the end of that year, cell-phone novels held four of the top five positions on the literary best-seller list. “The Red Thread,” by Mei, which has sold 1.8 million copies, was No. 2. “Love Sky,” by Mika, was No. 1, and its sequel third; together they have sold 2.6 million copies.

I think the Kohler one is my favorite. The tag line is just great.