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links for 2008-12-05

  • The Internet is the greatest generation gap since rock and roll. We're now witnessing one aspect of that generation gap: the younger generation chats digitally, and the older generation treats those chats as written correspondence. Until our CEOs blog, our Congressmen Twitter, and our world leaders send each other LOLcats – until we have a Presidential election where both candidates have a complete history on social networking sites from before they were teenagers– we aren't fully an information age society.
  • ..three products generated the most passion in the gizmosphere: Nintendo's Wii, Activision's Guitar Hero series, and Apple's iPhone. (We know, they were released earlier, but in 2008 they dominated the zeitgeist.) What do they have in common, besides creating happy shareholders and long lines at stores? They all integrate the digital world into the physical world in a straightforward way. In fact, you could argue that with devices like these, a sci-fi-like mashup of the real and artificial has quietly taken shape.
  • [...] we could think of the Internet as a super-distribution
    system, where once a copy is introduced it will continue to flow through the network forever, much
    like electricity in a superconductive wire. We see evidence of this in real life. Once anything that
    can be copied is brought into contact with Internet, it will be copied, and those copies never leave.

    [...] the previous round of wealth in this economy was built on selling precious copies, so the free
    flow of free copies tends to undermine the established order. If reproductions of our best efforts
    are free, how can we keep going? To put it simply, how does one make money selling free copies?
    I have an answer. The simplest way I can put it is thus:
    When copies are super abundant, they become worthless.
    When copies are super abundant, stuff that can’t be copied becomes scarce and valuable.
    When copies are free, you need to sell things that can not be copied.
    Well, what can’t be copied?

  • In the latest example of a trend that is becoming increasingly popular on Madison Avenue, heated air will descend from the roofs of 10 bus shelters in Chicago, courtesy of the Stove Top brand of stuffing sold by Kraft Foods.

    From Tuesday through the end of this month, Kraft is arranging for the company that builds and maintains the bus shelters, JCDecaux North America, to heat them, trying to bring to life the warm feeling that consumers get when they eat stuffing, according to Kraft.

    Such “experiential marketing” is intended to entice consumers to experience products or brands tangibly rather than bombard them with pitches.

  • Starting early next month, global banking giant HSBC is offering passengers at Heathrow's Terminal 1 a chance to select magazine articles on topics they're interested in and have them bound into a hardback form they can take on their flight
  • Sponsored by Redbull