merry christmas and a happy new year!
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Archive for December, 2008
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On the financial in Iceland
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That's exactly what i thought when i read that news!
Apple last week said that after 2009, the corporation won't be attending Macworld Expo, the trade show that revolves around all things Apple. The message was essentially, "We're so big and popular that we don't need a trade show full of Apple-worshiping losers to advertise our products." That comes off as a little cocky, but hey — it's true. Apple's secret product campaign generates so much buzz, the corporation might as well slice Macworld from its budget. Heck, a Harvard professor estimated bloggers drummed up $400 million worth of free advertising on the iPhone. Yeesh.
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I'm reading this and all i'm thinking about is Holt Renfrew rebranding 2 years back, with big bright pink bags..
"At Prada, customers have been asking clerks to put their goods in unmarked bags, so as not to broadcast their purchase of a pocketbook, or a cashmere sweater, that costs a month’s unemployment. If Santa has a sack, in 2008 it is probably a brown bag."
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The cell-phone novel, or keitai shosetsu, is the first literary genre to emerge from the cellular age. For a new form, it is remarkably robust. Maho i-Land, which is the largest cell-phone-novel site, carries more than a million titles, most of them by amateurs writing under screen handles, and all available for free. According to the figures provided by the company, the site, which also offers templates for blogs and home pages, is visited three and a half billion times a month.
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In December, 2006, “Eternal Dream” was published, at more than three hundred pages. The book distributor Tohan ranked “Eternal Dream” among the ten best-selling literary hardbacks for the first half of 2007. By the end of that year, cell-phone novels held four of the top five positions on the literary best-seller list. “The Red Thread,” by Mei, which has sold 1.8 million copies, was No. 2. “Love Sky,” by Mika, was No. 1, and its sequel third; together they have sold 2.6 million copies.
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I think the Kohler one is my favorite. The tag line is just great.
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"Can the Virtuous Mouse and the Wealthy Elephant Live Happily Ever After?" focuses on acquisitions of three social icons: Tom's of Maine acquired by Colgate, Stonyfield Farm Yogurt purchased by Danone, and Ben & Jerry's bought by Unilever. (Similar deals include L'Oreal's deal for The Body Shop, Cadbury Schweppes' acquisition of Green and Black's, and Coca Cola purchasing a significant interest in HonestTea.)
As the authors write, "Making a virtuous mouse and rich elephant merger work is a delicate, but potentially high-value undertaking in terms of generating both greater economic and social value."
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Want to give your customers a little brand experience? Then open up a store. You’re not a retailer? Who cares…. Companies are using retail space in imaginative ways to, quite literally, give their customers a taste of their products. Isaac Mizrahi launched his range for the Target chain in a special store, Song - the value airline - announced their launch with a SoHo store where you could even try the seats and eat the food!!
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Even though we're down to the last week for Christmas pop-up shops, Pepsi has decided to make an appearance with their new logo by hosting a one-day fling from 12-7pm on Saturday in the Openhouse event space at 201 Mulberry Street in Nolita. Reeling from their success last week in LA, the "Pepsi Proper" Shop, co-sponsored by streetwear site Hypebeast, will absolutely be attracting an eclectic crowd.
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Designing new layouts for the Laboratoire, Mathieu Lehanneur has created functional spaces on the borderline between art and science: LaboBrain is a private think-tank, LaboShop, a public sales outlet.
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I think this is a great idea. It's always a hassle to gather everything when ppl are coming over so having them all at the same place in a nice-looking desk is great..
"The arrow-shaped carpet does not only symbolize the warm welcome, but can also indicate directions.
The light weight objects offer the guest the freedom to position the bedding as they like. The series doesn’t have to be hidden in the attic anymore, but forms an ensemble which can stay in the living space. The series simplifies having guests and therefore supports hospitality - a very important virtue in a globalised world.
Stay at my home is the Bachelor thesis by the Swiss in Industrial design students Luzia Kälin und Nicole Lehner. They finished their studies at FHNW Gestaltung & Kunst, Aarau in summer 2008. The project was supported by Johannes Fuchs und Adrien Rovero.
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London to get new buses by 2011:
"The winning designs and ideas will be developed into final designs by bus manufacturers. The first prototype of the new bus will be produced by 2011." -
Contagious cushions! Four large, comfy cushions adorned with the Contagious logo and URL were placed outside the infamous ‘Gutter Bar’ on the Croisette between the hours of 11pm and 4am every night during the festival. They symbolise the ‘Branded Utility’ trend that Contagious helped to identify – the provision of useful services rather than traditional advertising messages.
The Gutter Bar is seen as the unofficial social hub of the Cannes Lions festival. Several hundred attendees frequent this small, street-corner bar until the early hours of the morning. The problem is, space is at a premium which means people end up standing talking for hours on end. The Contagious cushions were designed to provide some generous, welcome relief while promoting the brand in a surprising, subtle way.
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Contagious magazine reveals the biggest/nicest/whatever advertising and marketing initiatives of the year.
warning: pdf
"‘If 2006 was about user-generated content and 2007 about social
media, then 2008 is about the conversation.’ So predicted
Contagious editor Paul Kemp-Robertson in The International Herald
Tribune back in January. ‘In other words, brands will have to steel
themselves to the idea that marketing is a two-way street, not just a
conduit for directing their messages toward pliant consumers.’
Welcome to Most Contagious 2008. Lasting way longer than a
Christmas card, this is our review of the most talked-about trends and
technologies that have influenced the global marketing industry over
the past 12 months. Contagious Magazine’s mission is to spread the
gospel of non-traditional media and innovative thinking, so please feel
free to pass this on." -
TAXMOBIL propose a monthly fee for unlimited taxi rides. I'd love that here.
Taxmobil brings you from door to door - an unlimited amount of times in a month
For only EUR 48 (CHF 75) a month - just like a "taxi flat rate". -
Airport Havens lets users search from a list of airports across the United States to find recommendations on where to head for a break or to get some work done during that 5-hour layover. Suggestions are derived from tips submitted by fellow road warriors, such as one from James of Brookfield, Wisc., for example, recommending "a hidden lounge which no one seems to know about" at LAX: "There is a nice, soft sofa on which you can spread out and get some work done. Similar suggestions can be found for more than 40 other airports in the nation, and users of the site are invited to submit their own as well.
3M even sponsored a real, offline airport haven of its own at the Atlanta Hartsfield-Jackson International Airport during the two days prior to Thanksgiving. On Tuesday, Nov. 25 and Wednesday, Nov. 26—infamous as two of the busiest travel days of the year—the 3M Privacy Filters Airport Haven offered Atlanta travellers VIP service with free wifi, snacks, beverages and massages.
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The magazine is opening a store, called the Teen Vogue Haute Spot, in the Mall at Short Hills in New Jersey. But the magazine does not intend to sell merchandise.
Instead, the store will be a place for girls to relax, try on clothes and drink smoothies — all while marketers woo them.
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A new retail experiment in Hollywood, CA, Space 15 Twenty creates an opportunity for Urban Outfitters to collaborate with creative brands we find inspiring and interesting.
The Urban Outfitters store will feature one-off installations by a new designer every few months. Alongside the 11,000 square foot Urban Outfitters store, Space 15 Twenty will host a selection of vendors. The revolving brands utilizing these spaces will reflect and compliment Urban Outfitters and present our customers with an overarching view of people and brands which are excited to be aligned with.
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At Christmas time we should always spare a thought for those less fortunate than us. After 20 years of bleeding the world, the global financial community has fallen on hard times. These people desperately need our thoughts, prayers and lots of our money. If you have any investments or savings left, or any money left over at the end of the month please, please give generously. Merry Christmas.
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9 persons, 1 stereotype.
an analysis of consumption group of reference through photography
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When an anchor blow up the Internet, you really have to wonder how primitive we still are …
Internet and telephone communications between the Middle East and Europe were disrupted after three submarine cables between Italy and Egypt in the Mediterranean Sea were damaged.
The failures cut the flow of “data of various kinds'' between Europe and the Middle East, and there's no timeframe for when communications will be restored. France Telecom SA, which plans to send a maintenance boat to fix the problem, said the situation should be back to normal by Dec. 31.
Three cable systems carrying more than 75 percent of traffic between the Middle East, Europe and America have been damaged. The cables run from Alexandria in northern Egypt to Sicily in southern Italy. In January, an anchor severed the cables outside Alexandria after bad weather conditions forced ships to moor off the coast.
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Around the world, suggestions abound for how to cope with the effects of one too many.
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A glass of expensive champagne on a swanky rooftop bar just doesn't cut it in the competitive world of product launches, which are all vying for VIP attendees and press coverage.
Chanel decided to think outside of the square for the launch of the brand's new perfume, ‘Eau première,’ staging the event at a private Parisian apartment. Chanel recruited acclaimed set, window and interior designer Jean-Marc Gady to create an experiential event for guests, a "scenography" tasked with bringing the new fragrance and the heritage of the brand to life.
The designer transformed the apartment into a set, which guests were encouraged to explore as the event played out. While they played with artfully arranged test sprays, a fountain sent drops of the new fragrance into the air, sweetly permeating their senses. The evening ended with the unveiling of large format photographs of Chanel's iconic "faces" over the years, from Marilyn Monroe through to Nicole Kidman.
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The series 3 launch of cult 'serial killer' TV show Dexter by Showtime took a guerrilla marketing approach to the launch, mounting fake pop-up news stands in heavily trafficked public spaces in cities across America including New York, Philadelphia, Los Angeles, Chicago and San Francisco. The stands featured the show's star Michael C Hall on mock covers of high-profile magazines like Rolling Stone, The New Yorker and GQ. Snacks wrapped in suitably blood-red packaging also figured on the stands.
The two-day pop-up pieces debuted on the weekend to coincide with the airing of the first episode. The innovative idea was dreamt up by experiential marketing agency Pop2Life that also came up with last season's national launch campaign which consisted of custom-made fountains spitting fake blood. Fake blood fountains and fictitious news stands - we can't wait to see they do next season.
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Apple announced Tuesday that Macworld 2009 will be the last Macworld show the corporation will attend. Steve Jobs won't be appearing, either, which once again raises questions about the CEO's health.
"Apple is reaching more people in more ways than ever before, so like many companies, trade shows have become a very minor part of how Apple reaches its customers," Apple said in a press release.
Apple said Jobs would not appear Jan. 6 for his traditional keynote to announce new products at the show: Philip Schiller, Apple senior vice president of worldwide product marketing, will take the CEO's place. This should come as a surprise to Apple fanatics and investors alike, who will, without a doubt, bring up discussion about Jobs' health: The CEO is a pancreatic-cancer survivor. He made his last public appearance Oct. 14 to unveil new MacBooks.
"Whoa, the end of an era," tweeted Bruce Evans, better known as "Snaggy," co-author of the popular web comic Joy of Tech.
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GOOD Magazine is having a collab with BoingBoing writers. This one from David Pescovitz shares interesting ideas, suchs as "everyone will be a channel" e.g. Start your own network. Create your own reality TV show starring you.
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Versace, the renowned fashion house, is to create the world’s first refrigerated beach so that hotel guests can walk comfortably across the sand on scorching days.
The beach will be next to the the new Palazzo Versace hotel which is being built in Dubai where summer temperatures average 40C and can reach 50C.
The beach will have a network of pipes beneath the sand containing a coolant that will absorb heat from the surface.
The swimming pool will be refrigerated and there are also proposals to install giant blowers to waft a gentle breeze over the beach.
The scheme is likely to infuriate environmentalists. The revelation comes as more than 11,000 politicians, green campaigners and others are gathered in Poznan, Poland, for the latest talks on cutting greenhouse gas emissions.
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Rom-coms have been blamed by relationship experts at Heriot Watt University for promoting unrealistic expectations when it comes to love.
How suprising…
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Burger-scented perfume/body spray. Just in time for Christmas!
Give it a spray!
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" Designer Francesco Sommacal has been awarded the Red Dot: luminary design award for his sports equipment that replicates the sensation of snowboarding, surfing and skateboarding.
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The “360” is a re-definition of the extreme sport of skateboarding. Riding diagonal to the direction of travel over asphalt, stones or grass, the user can – like on a snowboard – steer by shifting his or her body weight. The versatility of this “summer snowboard” means that boarders everywhere can now enjoy an extra season’s fun." -
My girlfriend has been waiting for this kind of phone for ages..
"Instead, consider the imaginary iPhone Shuffle mockup that Wired.com threw together, above. This would be a truly revolutionary "companion phone" for people on the go. Need to make a call? Use voice dialing to call up anyone on your contact list, or speak the numbers aloud. Need to add a new number to your list? Do it on your computer, then sync. Want to see the list of recent calls? Ditto: Do it on your computer. Between calls, just listen to the music and podcasts you've loaded on the device, since it also works like a standard iPod Shuffle."
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I'm reading that text and it might seem shocking..
According to a Gallup/Harris poll released Monday, a full 37 percent of American citizens are incapable of identifying their home country on a map of the United States.
but actually while you read further, you start questionning the validity of the whole thing…
""Especially the two percent that believed the United States was located on the map's color-coded inset legend." in the inset legend????
Other guesses as to the nature of the mystery country included "Hollywood," "Palestine," "The Shire," and "Club Med Punta Cana." Club Med Punta Cana????
"calling America a place to definitely explore when I finally get my passport" (22 percent)So ppl are telling the interviewer that the US is Punta Cana, next to the legend of the map and that they plan to visit it when they'll get their passeport and he believes all that?!
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