Formed by Epoch Films and Kirt Gunn Associates, the company is “dedicated to creating programming and entertainment sponsored by brands.” It’s almost a return to the “brought-to-you-by” model of early television where content was king, and advertisers just paid the bills. Almost. They do work for brands after all, so what they create is essentially branded serial content, but at a higher quality. Actual professional writers, directors and producers are at the helm, rather than marketing interns with a Flip video camera.

a follw up on Uniqlo experiential marketing event in NYC.

Hillary Clinton plans to accept the job of secretary of state offered by Barack Obama, who is reaching out to former rivals to build a broad coalition administration, the Guardian has learned.

Jerry Yang, who, as chief executive of Yahoo, resisted a takeover bid from Microsoft only to later ask that merger talks resume, said he was stepping down.

In a memorandum sent to the company’s staff Monday evening, Mr. Yang, 40, said he would hold the post until the board names his successor, a process he said he would participate in. The Yahoo co-founder said he would then return to his previous job as “chief Yahoo,” a corporate strategy role, and would remain on the board.