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links for 2008-11-18

  • Quarter Pounder menu of two McDonald’s locations in Shibuya and nearby Omotesando being totally converted to “Quarter Pounder” shops.
  • Jibun Ginko is the fifth internet bank in Japan, and the first to take full advantage of the full range of the advanced features of mobile phones in Japan. Users can send and receive payments 24 hours a day, 365 days a year through mobile phones from the three major providers, the internet , or by telephone. Future services will include applying for credit card loans, depositing foreign currencies, and purchasing financial products.

    Users with au handsets have a wider range of possibilities, such as sending funds to other au users using only the recipient’s mobile phone number, paying for online auctions, and purchasing electronic money credits.

  • On November 5th, a launch campaign began in Tokyo, with two McDonald’s locations in Shibuya and nearby Omotesando being totally converted to “Quarter Pounder” shops. The restaurants offer only two choices on the menu: a Quarter Pounder set for 500 yen, and a Double Quarter Pounder set for 600 yen. The interiors are minimal black, and feature Le Corbusier sofas. Interestingly enough, there is no discernable connection to McDonald’s. No golden arches, no yellow, no Ronald. Japanese consumers are not likely to know exactly what a pound is, or a quarter for that matter, but no clues are offered on the ultra-minimal Quarter Pounder website.
  • A new study details how spammers – the bane of our email inboxes – still make pots of money, despite only receiving a response to one in every 12,500,000 emails they spam out.
  • McDonalds recently launched a campaign to bring the quarter pounder burger to Japan, which includes the converting of two of their locations in Tokyo into exclusive Quarter Pounder shops, but in an interesting move they are positioned under a completely new identity and as such are missing the McDonalds brand.

    you gotta love that. I'm working on a project on typicality, attitudes and loyalty and that was totally what i was looking for!

  • Inequity aversion (IA) is the preference for fairness and resistance to inequitable outcomes.[1] The social sciences that study inequity aversion in humans include sociology, economics, and psychology, while it is studied in non-humans in anthropology. Inequity aversion is one type of social preferences.
  • The Seinfeld/Gates ads had more adjectives in them, while comments in PC ads had more nouns, suggesting a more emotional response to Seinfeld/Gates ads.

    wtf??

  • TO TRANSLATE

    Emotion vending machine se présente comme un distributeur de boissons grâce auquel l’utilisateur peut choisir un ensemble d’émotions présentées sous la forme de cartes dynamiques réactualisées en temps réel à partir des données du web. Il sélectionne trois émotions au sein d’une liste qui en compte neuf telles que « peur », « joie » ou « extase », avant de valider son choix. La machine, élaborée autour d’une application qui exploite un moteur de recherche, scrute alors le réseau mondial avant d’afficher le résultat sous la forme de mots, représentant les émotions préalablement sélectionnées, qu’accompagnent des sons composés par Jean-Baptiste Barrière. Enfin, l’utilisateur se connecter via Bluetooth ou sa clé USB afin de charger le cocktail d’émotion audiovisuel qui est unique, puisque préparé en temps réel.

  • An indicator based on the theory that a consumer turns to less expensive indulgences, such as lipstick, when she (or he) feels less than confident about the future. Therefore, lipstick sales tend to increase during times of economic uncertainty or a recession.

    It's like the skirt lenght indicator

  • One of the most prolific and touringest hip hop bands in the world, the Roots are calling an end to their touring career as of March next year. The decision was made to accommodate for their new night as Jimmy Fallon's house band when he takes over from Conan O'Brien as host of Late Night.

    – I'm sad, I never saw them on stage, I'll def try to do date before march…

    (tags: music)
  • My current work, The Pink and Blue Projects are the topic of my thesis. This project explores the trends in cultural preferences and the differences in the tastes of children (and their parents) from diverse cultures, ethnic groups as well as gender socialization and identity. The work also raises other issues, such as the relationship between gender and consumerism, urbanization, the globalization of consumerism and the new capitalism.

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