Lindstrom wants to reinvent subliminal advertising for the 21st century, finding new ways to bend the unconscious to the corporate will. The fancy name for this approach is neuromarketing, and he argues that the endeavor is entirely benevolent, just another tool to help us "better understand ourselves — our wants, our drives and our motivations."

From myself and I: Martin Lindstrom is well known for his book on experiential marketing: brand sense.

China's government announced plans today for an estimated $585 billion in spending and stimulus measures to shore up its weakening economy and counter the effects of the global financial crisis.

Analysts welcomed the larger-than-expected stimulus package, which represents about one-sixth of China's overall annual economic output. They said the spending would help businesses, bolster demand for commodities and lift consumption — which would, in turn, give a boost to a world economy that is faltering.