• Longview Stampede "Bull Rider Shadow"
  To attract attention and to emphasize the excitment of this small town rodeo, cutouts of flying bull riders were used to cast shadows in high traffic locations of downtown Calgary. Near the cast shadows contestant number tags were place giving the dates and URL of the rodeo to passers-by.
  (tags: street marketing advertising)
• 700$B bail-out plan passed
  In case you were dead yesterday…

  The U.S. Senate passed a $700 billion financial-market rescue package loaded with inducements for the House of Representatives to approve the measure following its rejection of an earlier version.

  (tags: business economics)
• Segmentation of high end prostitutes and what you pay for
  A really interesting article about high end prostitute, a small segmentation and that interesting bit:

  "What high-end clients pay for may surprise you. For example, according to my ongoing interviews of several hundred sex workers, approximately 40 percent of trades in New York's sex economy fail to include a physical act beyond light petting or kissing. No intercourse, no oral stimulation, etc. That's one helluva conversation. But it's what many clients want. Flush with cash, these elite men routinely turn their prostitute into a second partner or spouse. Over the course of a year, they will sometimes persuade the woman to take on a new identity, replete with a fake name, a fake job, a fake life history, and so on. They may want to have sex or they may simply want to be treated like King for a Day."

  (tags: economics prostitution)
• Dezeen » Blog Archive » Walter Towers by BIG
  Funky twisted skyscraper in Prague..

  "What will appear as 4 different towers is actually one continuous building that is sliced up and pulled apart to maximize the amount of surface and facade area to create attractive apartments."

  (tags: architecture design)
• Forget the Environment Say the 'Never Greens'
  The Never Greens don't buy green products, don't remember green advertising when they see it and are irritated by it even if they do, according to Mintel.

  About 26% of Americans are hardcore skeptics. They tend to be upper-income, middle-aged, conservative males, she said.

  Coverley, a retired investment banker, fits the profile almost perfectly. He lives in the middle of the country, is highly educated, has lots of disposal income, and is a man who is not shy with his opinions about the economy and the price of oil.

  "I don't care about the environmental reasons and I'll tell you why," Coverley said. "All this stuff about carbon emissions, no one really knows about the output of the sun and yet it's the single most important input behind global warming . . . Are the Chinese going to be environmentalists? Are the Indians going to be environmentalists? Are the Russians? I don't think so."

  (tags: marketing green trends business)

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