• "Agassi reimagined the entire automotive ecosystem by proposing a new concept he called the Electric Recharge Grid Operator. It was an unorthodox mashup of the automotive and mobile phone industries. Instead of gas stations on every corner, the ERGO would blanket a country with a network of "smart" charge spots. Drivers could plug in anywhere, anytime, and would subscribe to a specific plan—unlimited miles, a maximum number of miles each month, or pay as you go—all for less than the equivalent cost for gas. They'd buy their car from the operator, who would offer steep discounts, perhaps even give the cars away. The profit would come from selling electricity—the minutes.

    By early summer 2008, Agassi had two countries ready to roll out the plan, a major automaker producing the cars, and $200 million in committed capital. He had launched the fifth-largest startup of all time in less than a year."

  • To test the theory that high-performance cars get people hot, Moxon had 40 men and women listen to recordings of the three Italian exotics and a Volkswagen Polo. Everyone had significantly more testosterone after hearing the exotics, and all of the women were turned on by the Maserati. The guys, on the other hand, were drawn to the Lamborghini.
    (tags: cars sex culture)
  • to read
  • An almost-real-time, behind-the-scenes look at the assigning, writing, editing, and designing of a Wired feature. You can see more about the design process on Wired creative director Scott Dadich's SPD blog, The Process. This is a one-time experiment, tied solely to the Charlie Kaufman profile scheduled to run in our November 08 issue.
  • To continue on my american apparel rants
    (tags: advertising)
  • With energy prices falling despite Hurricane Gustav, traders are talking about the end of a speculative bubble.

    It would have stayed like that for 2 or 3 more years and we would have stopped seeing hummers and alikes, plus more ppl taking the public transport and all. It's a shame. Somehow.

    (tags: business)
  • Young Guns winners will be announced tomorrow, stay tuned!
  • Mike Skinner's first video for the title track of the new Streets album.

    THE STREETS NEW ALBUM! Yeaaah! ;P

    (tags: music video)
  • StreetWars is a 3 week long, 24/7, watergun assassination tournament that has already taken place in New York City, Vancouver, Vienna, San Francisco, Los Angeles, London, Chicago, Paris and is now coming back to New York City
  • "…now the rich who are the most stressed out and the most likely to be working the most. Perhaps for the first time since we’ve kept track of such things, higher-income folks work more hours than lower-wage earners do.

    Since 1980, the number of men in the bottom fifth of the income ladder who work long hours (over 49 hours per week) has dropped by half, according to a study by the economists Peter Kuhn and Fernando Lozano. But among the top fifth of earners, long weeks have increased by 80 percent.

    In other words, when we get a raise, instead of using that hard-won money to buy “the good life,” we feel even more pressure to work since the shadow costs of not working are all the greater.

    …a poll of New Yorkers found that those who earned more than $200,000 a year were the most likely of any income group to agree that “seeing other people with money” makes them feel poor."

    Poor them.

  • Scroll down for trailer

    "Can you poo in different shapes or just the regular tube?"

  • Zara became this month the world biggest retailer, dethroning Gap. here's a short profile on the brand
  • Science has shown a direct link between a man's genes and his aptitude for monogamy.
    (tags: science)
  • Rappin' about CERN's Large Hadron Collider. Probably the most instructive rap you'll hear this year.
  • Wouldn’t it be nice if we could shop for clothes without constantly having to try them on in the fitting room? The vision could soon become a reality thanks to the “virtual mirror” presented by Fraunhofer researchers at the IFA consumer electronics show in Berlin from August 29 to September 3 (in the Science and Technology Forum TWF, Hall 5.3). This mirror-like display enables shoppers to see themselves wearing different items of clothing without having to undo a single button.
  • Nielsen Media Research said more people watched Obama speak than watched the Olympics opening ceremony in Beijing, the final "American Idol" or the Academy Awards this year. Obama talked before a live audience of 80,000 people in Denver.
    (tags: politics)
  • It is easy, for anyone who has not used a Washlet, to dismiss it as yet another product of Japanese eccentricity. Such sniping ignores the fact that the Japanese make toilets that are beautifully engineered, and that the stunning success of the high-function toilet holds lessons for anyone - from public health officials to marketing experts - whose work involves understanding and changing human behaviour and decision-making. It is instructive because only 60 years ago, Japan was a nation of squatting pit latrines. Today, the Japanese sit, use water and expect a heated seat as a matter of course. In less than a century, the Japanese toilet industry has achieved the equivalent of persuading a country that drove on the left in horse-drawn carriages to move to the right and drive a Ferrari. Two things interest me about the Japanese toilet revolution: that it happened, and that it has failed to spread.

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